Follow
Syed Mahmudur Rahman
Syed Mahmudur Rahman
Department of Marketing, Macquarie University, Sydney, Australia
Verified email at mq.edu.au - Homepage
Title
Cited by
Cited by
Year
Perceived omnichannel customer experience (OCX): Concept, measurement, and impact
SM Rahman, J Carlson, SP Gudergan, M Wetzels, D Grewal
Journal of Retailing 98 (4), 611-632, 2022
732022
Engaging gen Y customers in online brand communities: A cross-national assessment
J Carlson, SM Rahman, MM Rahman, J Wyllie, R Voola
International Journal of Information Management 56, 102252, 2021
722021
Consumer expectation from online retailers in developing e-commerce market: An investigation of generation Y in Bangladesh
SM Rahman
International Business Research 8 (7), 121-137, 2015
492015
Optimizing digital marketing for generation Y: An investigation of developing online market in Bangladesh
SM Rahman
International Business Research 8 (8), 150-163, 2015
472015
SafeCX: a framework for safe customer experience in omnichannel retailing
SM Rahman, J Carlson, NH Chowdhury
Journal of Services Marketing 36 (4), 499-529, 2022
82022
Measuring Tourist Festival Experience: Development and Validation of the PHF-TX Model
L Olivier, J Carlson, SM Rahman, PJ Rosenberger III
Journal of Travel Research 62 (7), 1530–1549, 2023
42023
The system can't perform the operation now. Try again later.
Articles 1–6