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Hailu Getnet
Hailu Getnet
Lecturer in Marketing and Innovation
Verified email at students.mq.edu.au
Title
Cited by
Cited by
Year
Supporting product innovativeness and customer value at the bottom of the pyramid through context-specific capabilities and social ties
H Getnet, A O'Cass, H Ahmadi, V Siahtiri
Industrial Marketing Management 83, 70-80, 2019
412019
Creating memorable experiences of cultural hallmark event in Thailand
W Chiengkul, S Meeprom, H Getnet
Tourism and Hospitality Research 23 (2), 141-154, 2023
52023
Investigating the use of the National Assessment Program–Literacy and Numeracy (NAPLAN) test results
S Getenet, H Getnet
Studies in Educational Evaluation 78, 101277, 2023
12023
Molding the Behavior of Aggressive Customers: Case Study of Björken Hotel Umeå, Sweden
H Getnet, MR Malik
12012
Exploring new product development team problem-solving creativity in the base of the pyramid B2B firms
H Getnet, A O’Cass, V Siahtiri, H Ahmadi
Journal of Business & Industrial Marketing, 2023
2023
Can collaboration help base of the pyramid firms offer affordable products?
V Siahtiri, A O'Cass, H Getnet, H Ahmadi
European Marketing Academy Conference (48: 2019), 2019
2019
Unpacking Value Creation through New Product Development at the Bottom of the Pyramid: Evidence from Local Manufacturing Firms in Ethiopia
H Getnet
Macquarie University, 2019
2019
“Does problem solving creativity pay off in NPD?”
H Getnet, A O'Cass, H Ahmadi, V Siahtiri
ANZMAC, 2017
2017
Benefits of Bricolage and Ties in NPD at the Base of the Pyramid Market (BoP)
H Getnet, A O'Cass, H Ahmadi, V Siahtiri
Product Development Management Association (PDMA) in association with JPIM, 2017
2017
Supporting new product commercialization at the base of the pyramid markets through collaboration
H Getnet, A O'Cass, H Ahmadi
UTAS Graduate research conference, 2015
2015
Estimating beta and the discount rate for L-3 Communications
H Getnet
Valuation project, 2012
2012
The human side of the organization, how do managers manage social category diversity?
H Getnet
Umea university, 2011
2011
Leadership styles and how it affects on project management success
H Getnet
working paper, 2011
2011
Outsourcing Practice in Financial Service Industry
H Getnet
Master thesis, 64, 2010
2010
Literature review on “are CEOs over paid?”
H Getnet
2010
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Articles 1–15