Dr. Nina Krey
Dr. Nina Krey
Verified email at rowan.edu
Title
Cited by
Cited by
Year
Wearable technologies: The role of usefulness and visibility in smartwatch adoption
SHW Chuah, PA Rauschnabel, N Krey, B Nguyen, T Ramayah, S Lade
Computers in Human Behavior 65, 276-284, 2016
3662016
Covariance-Based Structural Equation Modeling in the Journal of Advertising: Review and Recommendations
JF Hair Jr, BJ Babin, N Krey
Journal of Advertising 46 (1), 163-177, 2017
3162017
Brand management in higher education: the university brand personality scale
PA Rauschnabel, N Krey, BJ Babin, BS Ivens
Journal of Business Research 69 (8), 3077-3086, 2016
2202016
Remembering shopping experiences: the shopping experience memory scale
M Flacandji, N Krey
Journal of Business Research 107, 279-289, 2020
492020
How functional and emotional ads drive smartwatch adoption: The moderating role of consumer innovativeness and extraversion
N Krey, SHW Chuah, T Ramayah, PA Rauschnabel
Internet research, 2019
402019
I’ll have the usual: how restaurant brand image, loyalty, and satisfaction keep customers coming back
JA Espinosa, DJ Ortinau, N Krey, L Monahan
Journal of Product & Brand Management 27 (6), 599-614, 2018
362018
Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC)
P Rossi, N Krey
Springer, 2018
28*2018
Still work and/or fun? Corroboration of the hedonic and utilitarian shopping value scale
K Picot-Coupey, N Krey, E Huré, CL Ackermann
Journal of Business Research 126, 578-590, 2021
242021
Marketing Transformation: Marketing Practice in an Ever Changing World: Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC)
P Rossi, N Krey
22*2018
How does ethics institutionalization reduce academic cheating?
IT Popoola, B Garner, A Ammeter, N Krey, D Beu Ammeter, S Schafer
Journal of Education for Business 92 (1), 29-35, 2017
192017
Smartwatches: accessory or tool? The driving force of visibility and usefulness
N Krey, P Rauschnabel, S Chuah, B Nguyen, D Hein, A Rossmann, ...
Mensch und Computer 2016-Tagungsband, 2016
132016
The touchy issue of produce: Need for touch in online grocery retailing
F Kühn, M Lichters, N Krey
Journal of Business Research 117, 244-255, 2020
112020
Meta-analytic evidence on personal shopping value
BJ Babin, N Krey
Recherche et Applications en Marketing (English Edition) 35 (3), 124-132, 2020
92020
Hedonic and utilitarian value: the role of shared responsibility in higher education services
JT Cao, J Foster, G Yaoyuneyong, N Krey
Journal of Marketing for Higher Education, 2019
72019
Virtually Enhancing the Real World with Augmented Reality Holograms: Use and Gratification Perspective: An Abstract
PA Rauschnabel, N Krey
Academy of Marketing Science Annual Conference, 623-623, 2017
42017
Exploring the adoption of smartwatches
PA Rauschnabel, N Krey, S Chuah, B Nguyen, S Lade, T Ramayah
Digital Enterprise Computing (DEC 2016), 2016
42016
Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference
MW Obal, N Krey, C Bushardt
Springer, 2015
42015
Let's Get Engaged! Crossing the Threshold of Marketing's Engagement Era
M Obal, N Krey, C Bushard
Proceedings of the 2014 Academy of Marketing Science Annual Conference, 2015
4*2015
Back to the Future: Using Marketing Basics to Provide Customer Value: Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference
N Krey, P Rossi
DOI10.1007/978-3-319-66023-3, 2018
32018
How Does Major Source of Funding Affect Where and When College Students Purchase Textbooks?
N Krey, KE Clow, LA Babin
International Journal of Education Research 5 (2), 1-14, 2010
32010
The system can't perform the operation now. Try again later.
Articles 1–20