| Does e-learning service quality influence e-learning student satisfaction and loyalty? Evidence from Vietnam L Pham, YB Limbu, TK Bui, HT Nguyen, HT Pham International Journal of Educational Technology in Higher Education 16 (7), 1-26, 2019 | 589 | 2019 |
| Perceived ethics of online retailers and consumer behavioral intentions YB Limbu, M Wolf, D Lunsford Journal of Research in Interactive Marketing 6 (2), 133-154, 2012 | 319 | 2012 |
| Consumers' perceptions of online ethics and its effects on satisfaction and loyalty YB Limbu, M Wolf, DL Lunsford Journal of Research in Interactive Marketing 5 (1), 71-89, 2011 | 238 | 2011 |
| The health belief model applied to COVID-19 vaccine hesitancy: A systematic review YB Limbu, RK Gautam, L Pham Vaccines 10 (6), 973, 2022 | 131 | 2022 |
| Empathy, nonverbal immediacy, and salesperson performance: the mediating role of adaptive selling behavior YB Limbu, C Jayachandran, BJ Babin, RT Peterson Journal of Business & Industrial Marketing 31 (5), 654-667, 2016 | 127 | 2016 |
| Does information and communication technology improve job satisfaction? The moderating role of sales technology orientation YB Limbu, C Jayachandran, BJ Babin Industrial Marketing Management 43 (7), 1236-1245, 2014 | 127 | 2014 |
| Influence of gender stereotypes on advertising offensiveness and attitude toward advertising in general BA Huhmann, YB Limbu Current Research on Gender Issues in Advertising, 2018 | 116 | 2018 |
| Credit Card Literacy and Financial Well-Being of College Students: A Moderated Mediation Model of Self-Efficacy and Credit Card Number YB Limbu, S Sato International Journal of Bank Marketing 37 (4), 991-1003, 2019 | 81 | 2019 |
| Nation Branding as a Strategic Approach for Emerging Economies: The Case of UAE G Ahmed, A Abudaqa, C Jayachandran, YB Limbu, R Alzahmi Marketing Communications and Brand Development in Emerging Economies Volume …, 2022 | 61 | 2022 |
| Technology Readiness and Purchase Intention: Role of Perceived Value and Online Satisfaction in the Context of Luxury Hotels L Pham, S Williamson, YB Limbu, PT Ngyen International Journal of Management and Decision Making 19 (1), 91-117, 2020 | 59 | 2020 |
| Credit Card Knowledge, Social Motivation, and Credit Card Misuse among College Students: Examining the Information-Motivation-Behavioral Skills Model YB Limbu International Journal of Bank Marketing 35 (5), 842-856, 2017 | 59 | 2017 |
| Are College Students at Greater Risk of Credit Card Abuse? Age, Gender, Materialism, and Parental Influence on Consumer Response to Credit Cards YB Limbu, BA Huhmann, B Xu Journal of Financial Services Marketing 17 (2), 148-162, 2012 | 59 | 2012 |
| An examination of humor and endorser effects on consumers' responses to direct‐to‐consumer advertising YB Limbu, BA Huhmann, RT Peterson International Journal of Pharmaceutical and Healthcare Marketing 6 (1), 23-38, 2012 | 59 | 2012 |
| Student Characteristics and Perspectives in Entrepreneurial Courses: A Profile RT Peterson, YB Limbu Journal of Entrepreneurship Education 13 (1), 65-83, 2010 | 42 | 2010 |
| The Convergence of Mirroring and Empathy: Communications Training in Business-to-Business Personal Selling Persuasion Efforts RT Peterson, YB Limbu Journal of Business to Business Marketing 16 (3), 193-219, 2009 | 42 | 2009 |
| Airborne infrared search and track systems HB Srivastava, YB Limbu, R Saran, A Kumar Defence Science Journal 57 (5), 739, 2007 | 34 | 2007 |
| A review of research on direct‐to‐consumer advertising of prescription drugs: Directions for future research A Mukherjee, Y Limbu, I Wanasika International Journal of Pharmaceutical and Healthcare Marketing 7 (3), 226-243, 2013 | 32 | 2013 |
| The effects of involvement and ad type on attitudes toward direct-to-consumer advertising of prescription drugs YB Limbu, IM Torres Journal of Health and Human Services Administration 32 (1), 51-82, 2009 | 30 | 2009 |
| Visual analytics of Twitter conversations about corporate sponsors of FC Barcelona and Juventus at the 2015 UEFA Final R Jensen, YB Limbu, Y Spong International Journal of Sports Marketing & Sponsorship 16 (4), 242-248, 2015 | 28 | 2015 |
| Predicting Vaccination Intention against COVID-19 Using Theory of Planned Behavior: A Systematic Review and Meta-Analysis YB Limbu, RK Gautam, W Zhou Vaccines 10 (12), 2026, 2022 | 27 | 2022 |
Bruce HuhmannVirginia Commonwealth UniversityVerified email at vcu.edu
