Alexander Leischnig
Alexander Leischnig
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On the role of alliance management capability, organizational compatibility, and interaction quality in interorganizational technology transfer
A Leischnig, A Geigenmueller, S Lohmann
Journal of Business Research 67 (6), 1049-1057, 2014
Employee adaptive behavior in service enactments
A Leischnig, K Kasper-Brauer
Journal of Business Research 68 (2), 273-280, 2015
Endogeneity bias in marketing research: problem, causes and remedies
G Zaefarian, V Kadile, SC Henneberg, A Leischnig
Industrial Marketing Management 65, 39-46, 2017
Shopping events, shopping enjoyment, and consumers’ attitudes toward retail brands—An empirical examination
A Leischnig, M Schwertfeger, A Geigenmüller
Journal of Retailing and Consumer Services 18 (3), 218-223, 2011
On the role of brand stereotypes in shaping consumer response toward brands: An empirical examination of direct and mediating effects of warmth and competence
BS Ivens, A Leischnig, B Muller, K Valta
Psychology & Marketing 32 (8), 808-820, 2015
Brand stability as a signaling phenomenon—An empirical investigation in industrial markets
A Leischnig, M Enke
Industrial Marketing Management 40 (7), 1116-1122, 2011
Net versus combinatory effects of firm and industry antecedents of sales growth
A Leischnig, SC Henneberg, SC Thornton
Journal of Business Research 69 (9), 3576-3583, 2016
Do shopping events promote retail brands?
A Leischnig, M Schwertfeger, A Geigenmueller
International Journal of Retail & Distribution Management, 2011
Firm-internal key account management networks: framework, case study, avenues for future research
BS Ivens, C Pardo, B Niersbach, A Leischnig
Industrial Marketing Management 58, 102-113, 2016
When Does Digital Business Strategy Matter to Market Performance?
A Leischnig, S Wölfl, B Ivens
ICIS 2016 Proceedings, 2016
Commodity Marketing–Eine Einführung
M Enke, A Geigenmüller, A Leischnig
Commodity marketing, 3-29, 2011
Brands you can rely on! An empirical investigation of brand credibility in services
A Leischnig, A Geigenmüller, M Enke
Schmalenbach Business Review 64 (1), 44-58, 2012
Touch-flavor transference: Assessing the effect of packaging weight on gustatory evaluations, desire for food and beverages, and willingness to pay
K Kampfer, A Leischnig, BS Ivens, C Spence
PloS one 12 (10), e0186121, 2017
The personality of brand lovers
P Rauschnabel, A Ahuvia, B Ivens, A Leischnig
Consumer brand relationships, 108-122, 2015
Partitioned pricing: review of the literature and directions for further research
J Voester, B Ivens, A Leischnig
Review of Managerial Science 11 (4), 879-931, 2017
When stress frustrates and when it does not: Configural models of frustrated versus mellow salespeople
A Leischnig, BS Ivens, SC Henneberg
Psychology & Marketing 32 (11), 1098-1114, 2015
Key account management as a firm capability
BS Ivens, A Leischnig, C Pardo, B Niersbach
Industrial Marketing Management 74, 39-49, 2018
From digital business strategy to market performance: insights into key concepts and processes
A Leischnig, S Wölfl, B Ivens, D Hein
ICIS 2017 Proceedings, 2017
Spotlight on customization: an analysis of necessity and sufficiency in services
A Leischnig, K Kasper-Brauer, SC Thornton
Journal of Business Research 89, 385-390, 2018
Mind the gap: a process model for diagnosing barriers to key account management implementation
A Leischnig, BS Ivens, B Niersbach, C Pardo
Industrial Marketing Management 70, 58-67, 2018
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