| Setting the future of digital and social media marketing research: Perspectives and research propositions YK Dwivedi, E Ismagilova, DL Hughes, J Carlson, R Filieri, J Jacobson, ... International Journal of Information Management 59, 102168, 2021 | 451 | 2021 |
| Social media marketing: Who is watching the watchers? J Jacobson, A Gruzd, Á Hernández-García Journal of Retailing and Consumer Services 53, 101774, 2020 | 171 | 2020 |
| Hungry for the job: gender, unpaid internships, and the creative industries LR Shade, J Jacobson The Sociological Review 63, 188-205, 2015 | 109 | 2015 |
| The state of social media in Canada 2017 A Gruzd, J Jacobson, P Mai, E Dubois Gruzd, Jacobson, Mai, & Dubois.(2018). The State of Social Media in Canada, 2017 | 72 | 2017 |
| Journalists’ use of social media to infer public opinion: The citizens’ perspective E Dubois, A Gruzd, J Jacobson Social science computer review 38 (1), 57-74, 2020 | 48 | 2020 |
| Social media for social good or evil: An introduction J Hemsley, J Jacobson, A Gruzd, P Mai Social Media+ Society 4 (3), 2056305118786719, 2018 | 46 | 2018 |
| You are a brand: social media managers’ personal branding and “the future audience” J Jacobson Journal of Product & Brand Management, 2020 | 40 | 2020 |
| Movember: Twitter conversations of a hairy social movement J Jacobson, C Mascaro Social Media+ Society 2 (2), 2056305116637103, 2016 | 31 | 2016 |
| Understanding communities in an age of social media: the good, the bad, and the complicated A Gruzd, J Jacobson, B Wellman, P Mai Information, Communication & Society 19 (9), 1187-1193, 2016 | 30 | 2016 |
| Aging with technology: Seniors and mobile connections J Jacobson, CZ Lin, R McEwen Canadian Journal of Communication 42 (2), 331-357, 2017 | 27 | 2017 |
| Cybervetting job applicants on social media: the new normal? J Jacobson, A Gruzd Ethics and Information Technology 22 (2), 175-195, 2020 | 14 | 2020 |
| Social Media and Society: Introduction to the Special Issue A Gruzd, J Jacobson, B Wellman, PH Mai American Behavioral Scientist 61 (7), 647-652, 2017 | 14 | 2017 |
| Networked influence: an introduction J Jacobson, A Gruzd, P Kumar, P Mai Social Media+ Society 5 (3), 2056305119865473, 2019 | 13 | 2019 |
| Cybervetting and the public life of social media data A Gruzd, J Jacobson, E Dubois Social Media+ Society 6 (2), 2056305120915618, 2020 | 10 | 2020 |
| Stringtern: springboarding or stringing along young interns’ careers? J Jacobson, LR Shade Journal of Education and Work 31 (3), 320-337, 2018 | 10 | 2018 |
| You're Hired: Examining Acceptance of Social Media Screening of Job Applicants A Gruzd, J Jacobson, E Dubois | 9 | 2017 |
| Moustachioed men and marathon moms: The marketing of cancer philanthropy JL Jacobson | 8 | 2010 |
| Employees as influencers: measuring employee brand equity in a social media age D Smith, J Jacobson, JL Rudkowski Journal of Product & Brand Management, 2021 | 7 | 2021 |
| Networked spectators: Social media conversation and moderation at the Olympic opening ceremony J Jacobson Online Information Review 40 (6), 746-760, 2016 | 6 | 2016 |
| Social media privacy in Canada A Gruzd, J Jacobson, P Mai, E Dubois Available at SSRN 3195503, 2018 | 5 | 2018 |
Anatoliy GruzdToronto Metropolitan University (formerly Ryerson University)Verified email at ryerson.ca
