| The influence of product-placement type & exposure time on product-placement recognition I Brennan, KM Dubas, LA Babin International Journal of Advertising 18 (3), 323-337, 1999 | 334 | 1999 |
| Chinese purchasing managers' preferences and trade-offs in supplier selection and performance evaluation V Mummalaneni, KM Dubas, C Chao Industrial Marketing Management 25 (2), 115-124, 1996 | 234 | 1996 |
| The optimal level of fear-arousal in advertising: An empirical study JT Strong, KM Dubas Journal of Current Issues & Research in Advertising 15 (2), 93-99, 1993 | 38 | 1993 |
| Course design using conjoint analysis KM Dubas, JT Strong Journal of Marketing Education 15 (1), 31-36, 1993 | 32 | 1993 |
| Marketing threat appeals: A conceptual framework and implications for practitioners JT Strong, RE Anderson, KM Dubas Journal of Managerial Issues, 532-546, 1993 | 31 | 1993 |
| An assessment of supplier selection: Chinese purchasing managers′ criteria and their implications for western marketers C Chao, EE Scheuing, KM Dubas, V Mummalaneni International journal of physical distribution & logistics management 23 (8 …, 1993 | 28 | 1993 |
| Evaluating market orientation of an executive MBA program KM Dubas, WI Ghani, S Davis, JT Strong Journal of Marketing for Higher Education 8 (4), 49-59, 1998 | 22 | 1998 |
| Theories of justice and moral behavior KM Dubas, SM Dubas, R Mehta J. Legal Ethical & Regul. Isses 17, 17, 2014 | 21 | 2014 |
| Entrepreneurship: Public or private good IP Nijhawan, K Dubas Academy of Entrepreneurship Journal 13 (2), 99-108, 2007 | 21 | 2007 |
| Design of an ideal direct marketing course from the students' perspective H Katzenstein, S Kavil, V Mummalaneni, K Dubas Journal of Direct Marketing 8 (2), 66-72, 1994 | 16 | 1994 |
| A human capital theory perspective of sales force training, productivity, compensation, and turnover KM Dubas, IP Nijhawan Allied Academies International Conference. Academy of Marketing Studies …, 2007 | 15 | 2007 |
| The optimal rate of sales force turnover KM Dubas, L Hershey Allied Academies International Conference. Academy of Marketing Studies …, 2007 | 13 | 2007 |
| Some difficulties in predicting new product trial using concept test scores KM Dubas, SM Dubas, C Atwong Journal of Product & Brand Management 8 (1), 50-60, 1999 | 12 | 1999 |
| Self-explicated and full-profile conjoint methods for designing customer-focused courses KM Dubas, V Mummalaneni Marketing Education Review 7 (1), 35-48, 1997 | 12 | 1997 |
| Enhancing student participation and course outcomes in online graduate courses KM Dubas, K Best, J Long, N Crumpacker Academy of Educational Leadership Journal 20 (1), 32-49, 2016 | 11 | 2016 |
| A test of the EFQM excellence model of TQM KM Dubas, IP Nijhawan Allied Academies International Conference. Academy of Marketing Studies …, 2005 | 11 | 2005 |
| Rationality in consumer decision making KM Dubas, P Jonsson Allied Academies International Conference. Academy of Marketing Studies …, 2005 | 10 | 2005 |
| Marketing implications of Webcasting and extranets KM Dubas, I Brennan Marketing Intelligence & Planning 20 (4), 223-228, 2002 | 10 | 2002 |
| A reassessment of the relationship between income inequality and poverty IP Nijhawan, K Dubas Journal of Economics and Economic Education Research 7 (2), 103-115, 2006 | 9 | 2006 |
| How do sales managers perceive their roles? R Mehta, R Anderson, K Dubas, AJ Dubinsky, SS Liu Journal of Managerial Issues, 406-426, 1999 | 9 | 1999 |
Venkatapparao MummalaneniProfessor of Marketing, Virginia State UniversityVerified email at vsu.edu
