Les Carlson
Les Carlson
Verified email at
Cited by
Cited by
The effects of multiple product endorsements by celebrities on consumers' attitudes and intentions
C Tripp, TD Jensen, L Carlson
Journal of consumer research 20 (4), 535-547, 1994
A content analysis of environmental advertising claims: A matrix method approach
L Carlson, SJ Grove, N Kangun
Journal of advertising 22 (3), 27-39, 1993
Parental style and consumer socialization of children
L Carlson, S Grossbart
Journal of consumer research 15 (1), 77-94, 1988
Green advertising and the reluctant consumer
GM Zinkhan, L Carlson
Journal of advertising 24 (2), 1-6, 1995
Sold separately: Parents and children in consumer culture
E Seiter, L Carlson
Journal of Consumer Affairs 29 (1), 291-294, 1995
Environmental advertising claims: A preliminary investigation
N Kangun, L Carlson, SJ Grove
Journal of public policy & marketing 10 (2), 47-58, 1991
Mothers' communication orientation and consumer-socialization tendencies
L Carlson, S Grossbart, A Walsh
Journal of Advertising 19 (3), 27-38, 1990
The role of parental socialization types on differential family communication patterns regarding consumption
L Carlson, S Grossbart, JK Stuenkel
Journal of Consumer Psychology 1 (1), 31-52, 1992
Family communication patterns and marketplace motivations, attitudes, and behaviors of children and mothers
L Carlson, A Walsh, RN Laczniak, S Grossbart
Journal of Consumer Affairs 28 (1), 25-53, 1994
International environmental marketing claims: Real changes or simple posturing?
MJ Polonsky, L Carlson, S Grove, N Kangun
International Marketing Review, 1997
An international comparison of environmental advertising: substantive versus associative claims
L Carlson, SJ Grove, N Kangun, MJ Polonsky
Journal of Macromarketing 16 (2), 57-68, 1996
Consumer socialization and frequency of shopping with children
S Grossbart, L Carlson, A Walsh
Journal of the Academy of Marketing Science 19 (3), 155-163, 1991
The dominant social paradigm, consumption, and environmental attitudes: can macromarketing education help?
WE Kilbourne, L Carlson
Journal of Macromarketing 28 (2), 106-121, 2008
The harm chain: A public policy development and stakeholder perspective
MJ Polonsky, L Carlson, ML Fry
Marketing Theory 3 (3), 345-364, 2003
Does environmental advertising reflect integrated marketing communications?: An empirical investigation
L Carlson, SJ Grove, RN Laczniak, N Kangun
Journal of Business Research 37 (3), 225-232, 1996
A transaction approach to understanding and managing customer equity
MJ Dorsch, L Carlson
Journal of Business Research 35 (3), 253-264, 1996
Addressing services’ intangibility through integrated marketing communication: an exploratory study
SJ Grove, L Carlson, MJ Dorsch
Journal of services marketing, 2002
Advertising to children: Concepts and controversies
MC Macklin, L Carlson
Sage Publications, 1999
Educating students to give them a sustainable competitive advantage
CD Hopkins, MA Raymond, L Carlson
Journal of Marketing Education 33 (3), 337-347, 2011
Mothers' preferences for regulating children's television
AD Walsh, RN Laczniak, L Carlson
Journal of Advertising 27 (3), 23-36, 1998
The system can't perform the operation now. Try again later.
Articles 1–20