| Marketing research with IBM® SPSS statistics: a practical guide K Charry, K Coussement, N Demoulin, N Heuvinck Routledge, 2016 | 55 | 2016 |
| “Make an effort and show me the love!” Effects of indexical and iconic authenticity on perceived brand ethicality G De Kerviler, N Heuvinck, E Gentina Journal of Business Ethics, 1-22, 2022 | 28 | 2022 |
| Altering speed of locomotion B Van Den Bergh, N Heuvinck, GAC Schellekens, I Vermeir Journal of Consumer Research 43 (3), 407-428, 2016 | 28 | 2016 |
| The ambivalence story: Using refutation to counter the negative effects of ambivalence in two-sided messages E Cornelis, N Heuvinck, A Majmundar International Journal of Advertising 39 (3), 410-432, 2020 | 22 | 2020 |
| The Light = Healthy Intuition Y Li, N Heuvinck, M Pandelaere Journal of Consumer Psychology, 2021 | 18 | 2021 |
| Research: how to position a luxury brand as sustainable G de Kerviler, E Gentina, N Heuvinck Harvard Business Review, 2021 | 8 | 2021 |
| Underneath the skin of attitude ambivalence: different types of ambivalence N Heuvinck Ghent University, 2012 | 5 | 2012 |
| Getting started with IBM SPSS statistics K Charry, K Coussement, N Demoulin, N Heuvinck Marketing Research with IBM® SPSS Statistics: A Practical Guide, 1-30, 2016 | 2 | 2016 |
| When knowing is better than expecting: resolving different types of ambivalence by (biased) information processing and spreading word-of-mouth N Heuvinck, I Vermeir, M Geuens | 2 | 2011 |
| Overcoming the dichtonomy in micro-level CSR research L Chandrasekar, S Esper, JL Janssen, C Moser Academy of Management Proceedings 2020 (1), 19696, 2020 | 1 | 2020 |
| Recycled plastic on the upswing: the effect of packaging material on perceived healthiness and purchase intention J De Temmerman, N Heuvinck, H Slabbinck, I Vermeir | 1 | 2020 |
| The" Healthy= lighter" heuristic N Heuvinck, Y Li, M Pandelaere Adv. Consum. Res 46, 593, 2018 | 1 | 2018 |
| When being sure that you are unsure predicts behavior: some ambivalent attitudes are more predictive of behavior than others N Heuvinck, I Vermeir, M Geuens Society for Consumer Psychology Annual Winter Conference (SCP-2011), 2012 | 1 | 2012 |
| The good, the bad, and the certain: when ambivalent attitudes affect intention differently N Heuvinck, M Geuens, I Vermeir Assocation for Consumer Research Conference (ACR 2011), 2011 | 1 | 2011 |
| Technoism: A new form of prejudice and discrimination M Jörling, N Heuvinck, G de Kerviler PsyArXiv, 2023 | | 2023 |
| Walk the Talk or I Will Get Emotional and Leave: CSR Managers Response to Perceptions of Decoupling S Esper, FGA De Bakker, N Heuvinck Academy of Management Proceedings 2023 (1), 15293, 2023 | | 2023 |
| The effect of recycled packaging on perceived product naturalness J De Temmerman, N Heuvinck, H Slabbinck, I Vermeir Association for Consumer Research Conference, 1-10, 2023 | | 2023 |
| Recyled plastic packaging on the upswing: an abstract J De Temmerman 2022 AMS Annual Conference, 2022 | | 2022 |
| The “healthy= light” heuristic N Heuvinck, Y Li, M Pandelaere ANZMAC 2018 Conference Proceedings: Connect. Engage. Transform, 116, 2018 | | 2018 |
| Same Same, But Different: How Refutational Two-Sided Messages Steer Ambivalent Attitudes A Majmundar, E Cornelis, N Heuvinck Advances in Consumer Research 45, 2017 | | 2017 |
