Glen L. Urban
Glen L. Urban
Professor MIT Sloan School of Management
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Cited by
Design and marketing of new products
GL Urban, JR Hauser
Prentice hall, 1980
Are the drivers and role of online trust the same for all web sites and consumers? A large-scale exploratory empirical study
Y Bart, V Shankar, F Sultan, GL Urban
Journal of marketing 69 (4), 133-152, 2005
Lead user analyses for the development of new industrial products
GL Urban, E Von Hippel
Management science 34 (5), 569-582, 1988
Placing trust at the center of your Internet strategy
GL Urban, F Sultan, WJ Qualls
Sloan management review 42 (1), 39-48, 2000
Online trust: a stakeholder perspective, concepts, implications, and future directions
V Shankar, GL Urban, F Sultan
The Journal of strategic information systems 11 (3-4), 325-344, 2002
Market share rewards to pioneering brands: An empirical analysis and strategic implications
GL Urban, T Carter, S Gaskin, Z Mucha
Management Science 32 (6), 645-659, 1986
Pre-test-market evaluation of new packaged goods: A model and measurement methodology
AJ Silk, GL Urban
Journal of marketing Research 15 (2), 171-191, 1978
Premarket forecasting of really-new products
GL Urban, BD Weinberg, JR Hauser
Journal of marketing 60 (1), 47-60, 1996
Online trust: state of the art, new frontiers, and research potential
GL Urban, C Amyx, A Lorenzon
Journal of interactive marketing 23 (2), 179-190, 2009
Modeling multiattribute utility, risk, and belief dynamics for new consumer durable brand choice
JH Roberts, GL Urban
Management Science 34 (2), 167-185, 1988
Order of market entry: Established empirical generalizations, emerging empirical generalizations, and future research
G Kalyanaram, WT Robinson, GL Urban
Marketing science 14 (3_supplement), G212-G221, 1995
Website morphing
JR Hauser, GL Urban, G Liberali, M Braun
Marketing Science 28 (2), 202-223, 2009
Information, marketing, and pricing in the US antiulcer drug market
ER Berndt, L Bui, DR Reiley, GL Urban
The American economic review 85 (2), 100-105, 1995
“Listening in” to find and explore new combinations of customer needs
GL Urban, JR Hauser
Journal of Marketing 68 (2), 72-87, 2004
A normative methodology for modeling consumer response to innovation
JR Hauser, GL Urban
Operations Research 25 (4), 579-619, 1977
Dynamic effects of the order of entry on market share, trial penetration, and repeat purchases for frequently purchased consumer goods
G Kalyanaram, GL Urban
Marketing Science 11 (3), 235-250, 1992
Management science in marketing
DB Montgomery, GL Urban
NJ, 1969
The value priority hypotheses for consumer budget plans
JR Hauser, GL Urban
Journal of consumer research 12 (4), 446-462, 1986
How consumers allocate their time when searching for information
JR Hauser, GL Urban, BD Weinberg
Journal of Marketing Research 30 (4), 452-466, 1993
Testing competitive market structures
GL Urban, PL Johnson, JR Hauser
Marketing Science 3 (2), 83-112, 1984
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