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Roger Mortimore
Roger Mortimore
Professor of Public Opinion and Political Analysis, King's College London
Verified email at kcl.ac.uk
Title
Cited by
Cited by
Year
Market segmentation and product differentiation in political campaigns: A technical feature perspective
PR Baines, RM Worcester, D Jarrett, R Mortimore
Journal of Marketing Management 19 (1-2), 225-249, 2003
1032003
Explaining Labour’s landslide
R Worcester, R Mortimore
Politico's Publishing Ltd, 1999
711999
Explaining Labour's second landslide
RM Worcester, R Mortimore
Politico's Pub, 2001
662001
Why politics needs marketing
R Mortimore
International Journal of Nonprofit and Voluntary Sector Marketing 8 (2), 107-121, 2003
482003
Elections in Britain
RL Leonard, R Mortimore
van Nostrand, 1968
451968
Positioning in political marketing: How semiotic analysis adds value to traditional survey approaches
P Baines, I Crawford, N O’Shaughnessy, R Worcester, R Mortimore
Journal of Marketing Management 30 (1-2), 172-200, 2014
382014
Apportionment and the boundary commission for England
I McLean, R Mortimore
Electoral Studies 11 (4), 293-309, 1992
371992
Political Communication in Britain: The Leader's Debates, the Campaign and the Media in the 2010 General Election
R Mortimore, S Atkinson
Springer, 2011
332011
Explaining Cameron's Coalition: How it came about-an analysis of the 2010 British general election
RM Worcester, R Mortimore, PR Baines, M Gill
Biteback Publishing, 2011
332011
Examining the academic/commercial divide in marketing research
PR Baines, R Brennan, M Gill, R Mortimore
European Journal of Marketing, 2009
322009
Politics and public perceptions
R Mortimore
Ridley, F., and Doig, A.,(eds.), 1995
281995
Political triangulation: Measuring and reporting the key aspects of party and leader standing before and during elections
RM Worcester, R Mortimore
Journal of Political Marketing 4 (2-3), 45-72, 2005
262005
Elections in Britain: a voter’s guide
D Leonard, R Mortimore
Springer, 2005
252005
Explaining Labour's landslip
RM Worcester, R Mortimore, P Baines
Politico's, 2005
252005
Children's acquisition of political opinions
R Mortimore, C Tyrrell
Journal of Public Affairs: An International Journal 4 (3), 279-298, 2004
242004
Product attribute-based voter segmentation and resource advantage theory
PR Baines, RM Worcester, D Jarrett, R Mortimore
Journal of Marketing Management 21 (9-10), 1079-1115, 2005
232005
Public perceptions of sleaze in Britain
R Mortimore
Parliamentary Affairs 48 (4), 579-590, 1995
221995
Implementing and interpreting market-orientation in practice: lessons from the UK
R Mortimore, M Gill
Global political marketing, 267-280, 2009
172009
Political communications: The general election campaign of 2005
D Wring, J Green, R Mortimore, S Atkinson
Springer, 2007
172007
The constituency structure and the boundary commission: the rules for the redistribution of seats and their effect on the British electoral system 1950-1987
R Mortimore
PhD thesis, University of Oxford, 1992
161992
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