| A new scale for brand competitiveness G Wangmo, R Piehler, C Baumann 2024 American Marketing Association (AMA) Winter Academic Conference 35, 771-774, 2024 | | 2024 |
| Customer-based brand competitiveness measurement G Wangmo, R Piehler, C Baumann ANZMAC Conference 2023: Marketing for Good, 432, 2023 | | 2023 |
| Brand competitiveness: A customer-based perspective R Piehler, C Baumann, G Wangmo Global Marketing Conference, 733-733, 2023 | | 2023 |
| Brand Competitiveness: Development Of A New Scale G Wangmo, R Piehler, C Baumann 2022 Australian and New Zealand Marketing Academy (ANZMAC) Conference …, 2022 | | 2022 |
| A framework for brand competitiveness G Wangmo, C Baumann, R Piehler Australian and New Zealand Marketing Academy Conference (ANZMAC 2021 …, 2021 | | 2021 |
Rico PiehlerDepartment of Marketing, Macquarie Business School, Macquarie University, Sydney, AustraliaVerified email at mq.edu.au
