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Abhilash Ponnam
Abhilash Ponnam
Associate Professor, Narsee Monjee Institute of Management Studies (NMIMS), Hyderabad
Geverifieerd e-mailadres voor nmims.edu - Homepage
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Understanding and measuring romantic brand love
A Sarkar, A Ponnam, BK Murthy
Journal of Customer Behaviour 11 (4), 324-347, 2012
1702012
Matching visitation-motives and restaurant attributes in casual dining restaurants
A Ponnam, MS Balaji
International Journal of Hospitality Management 37, 47-57, 2014
1222014
Factors affecting employee engagement in India: A study on offshoring of financial services
M Gupta, S Ganguli, A Ponnam
The Qualitative Report 20 (4), 498-515, 2015
822015
Investigating the effects of product innovation and ingredient branding strategies on brand equity of food products
A Ponnam, S S, MS Balaji
British Food Journal 117 (2), 523-537, 2015
692015
Country of origin effect on services: an evaluation of entertainment
S Bose, A Ponnam
Managing Leisure 16 (2), 98-107, 2011
502011
Investigating the process through which e-servicescape creates e-loyalty in travel and tourism websites.
S Sreejesh, P Abhilash
Journal of Travel & Tourism Marketing 34 (1), 20-39, 2017
452017
Exploration of brand sacralization among the young adult consumers in the context of emerging Asian market
JG Sarkar, A Sarkar, A Ponnam
Young Consumers 16 (3), 264-280, 2015
422015
Comprehending the Strategic Brand Building Framework of Kingfisher in the Context of Brand Identity Prism
A Ponnam
The Icfai Journal of Brand Management 4 (4), 63-71, 2007
332007
Discerning product benefits through visual thematic analysis
A Ponnam, J Dawra
Journal of product & Brand management 22 (1), 30-39, 2013
302013
Does game rules work as a game changer? Analyzing the effect of rule orientation on brand attention and memory in advergames
S Sreejesh, MR Anusree, A Ponnam
Computers in Human Behavior 81, 325-339, 2018
272018
Can online service recovery interventions benignly alter customers' negative review evaluations? Evidence from the hotel industry.
S Sreejesh, MR Anusree, AP Abhilash Ponnam
222019
What Motivates Students to Attend the Guest Lectures? A Comparative Study across Three Popular Disciplines in India
SKR Manukonda, C Priyadarshini, A Ponnam, R Sode
International Journal of Learning in Higher Education 26 (01), 23-34, 2019
192019
Relative importance of service value by customer relationship stages: Evidence from the Indian retail banking
A Ponnam, R Paul
International Journal of Bank Marketing 35 (2), 319-334, 2017
192017
An exploratory study of factors affecting credit card brand and category selection in India
A Ponnam, D Sahoo, A Sarkar, SN Mohapatra
Journal of Financial Services Marketing 19, 221-233, 2014
192014
Comprehending technology attachment in the case of smart phone-applications: an empirical study
S Roy, A Ponnam, S Mandal
Journal of Electronic Commerce in Organizations (JECO) 15 (1), 23-43, 2017
182017
Satisfaction-based segmentation: Application of Kano model in Indian fast food industry
A Ponnam, D Sahoo, M Balaji
Journal of Targeting, Measurement and Analysis for Marketing 19, 195-205, 2011
182011
Rethinking branding: The need for a new conceptual framework to analyze customer-based brand equity
A Ponnam, PR Krishnatray
Journal of Brand Management 5 (2), 31-38, 2008
172008
Risks perceived regarding recruitment process outsourcing: stakeholder concerns
R David, P Banerjee, A Ponnam
Journal of Global Operations and Strategic Sourcing 10 (1), 112-136, 2017
162017
Measurement of online review helpfulness: A formative measure development and validation
R Kashyap, A Kesharwani, A Ponnam
Electronic Commerce Research 23 (4), 2183-2216, 2023
142023
Teaching customer experience quality and its significance in retail management: a role playing game using Chinese Puzzle ‘Tangram’
R Paul, A Ponnam
Decision Sciences Journal of Innovative Education 16 (2), 126-139, 2018
132018
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Artikelen 1–20