Bruno Kocher
Bruno Kocher
Faculty of Economics and Business, University of Neuchâtel
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The effects of visual rejuvenation through brand logos
B Müller, B Kocher, A Crettaz
Journal of Business Research 66 (1), 82-88, 2013
Share your life and get more of yourself. Experience sharing in couchsurfing
B Kocher, FM Morhart, G Zisiadis, K Hellwig
NA-Advances in Consumer Research (ACR Conference Proceedings) 42, 510-511, 2014
Innovation sequences over iterated offerings: A relative innovation, comfort, and stimulation framework of consumer responses
TB Heath, S Chatterjee, S Basuroy, T Hennig-Thurau, B Kocher
Journal of Marketing 79 (6), 71-93, 2015
Luxury single-versus multi-Brand stores: the effect of consumers’ hedonic goals on Brand comparisons
P Desmichel, B Kocher
Journal of Retailing 96 (2), 203-219, 2020
Speakup in the classroom: anonymous temporary social media for better interactions
A Holzer, S Govaerts, A Vozniuk, B Kocher, D Gillet
CHI'14 Extended Abstracts on Human Factors in Computing Systems, 1171-1176, 2014
Blending digital and face-to-face interaction using a co-located social media app in class
S Govaerts, A Holzer, B Kocher, A Vozniuk, B Garbinato, D Gillet
IEEE Transactions on Learning Technologies 11 (4), 478-492, 2018
What if diamonds did not last forever? Signaling status achievement through ephemeral versus iconic luxury goods
P Desmichel, N Ordabayeva, B Kocher
Organizational Behavior and Human Decision Processes 158, 49-65, 2020
Gamifying knowledge sharing in humanitarian organisations: a design science journey
A Holzer, B Kocher, S Bendahan, I Vonèche Cardia, J Mazuze, D Gillet
European Journal of Information Systems 29 (2), 153-171, 2020
Contrefaçons de produits de luxe
B Müller, B Kocher, B Ivens
Revue française de gestion, 45-61, 2011
The effect of perceived brand name–logo coherence on brand attitudes
B Kocher, S Czellar, JC Usunier
ACR North American Advances, 2006
What makes people evaluate differently and purchase original goods, counterfeits and imitations in the luxury industry? An investigation of a personal variable and hindering …
V Chauvet, B Kocher, B Muller
HAL Post-Print, 2007
How well will this brand work? The ironic impact of advertising disclosure of body‐image retouching on brand attitudes
RW Semaan, B Kocher, S Gould
Psychology & Marketing 35 (10), 766-777, 2018
To be or not to be consistent in brand logo changes?
B Kocher, S Czellar
No 875, Les Cahiers de Recherche, HEC Paris, 2007
Gamifying Knowledge Sharing in the Humanitarian Context
A Holzer, B Kocher, IV Cardia, J Mazuze, S Bendahan, D Gillet
Proceedings of the 7th Annual Symposium on Computing for Development, 1-4, 2016
Digitally scaffolding debate in the classroom
A Holzer, N Tintarev, S Bendahan, B Kocher, S Greenup, D Gillet
Extended Abstracts of the 2018 CHI Conference on Human Factors in Computing …, 2018
Fostering knowledge sharing in ngos
A Holzer, B Kocher, S Bendahan, J Mazuze, D Gillet
Proceedings of the Eighth International Conference on Information and …, 2016
“That Ad’S Been Retouched?–That Can Be Me!”: the Persuasive Impact of Advertising Disclosure and Body-Image Idealization
RW Semaan, SJ Gould, B Kocher
ACR North American Advances, 2012
Internet: la face cachée des produits de luxe
B Müller, B Kocher, B Ivens
Actes des 12èmes Journées de Recherche en Marketing de Bourgogne, 2007
Best seller!? Unintended negative consequences of popularity signs on consumer choice behavior
A Ghiassaleh, B Kocher, S Czellar
International Journal of Research in Marketing 37 (4), 805-820, 2020
SpeakUp in the Classroom: Anonymous Temporary Social Media for Better Interactions, Poster@ CHI 2014
A Holzer, S Govaerts, A Vozniuk, B Kocher, D Gillet
Google Scholar Google Scholar Digital Library Digital Library, 2014
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