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Tamara Masters
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Cited by
Year
The influence of bite size on quantity of food consumed: a field study
A Mishra, H Mishra, TM Masters
Journal of Consumer Research 38 (5), 791-795, 2012
872012
The influence of Hero and Villain Labels on the Perception of Vice and Virtue Products
T Masters, M Arul
Journal of Consumer Psychology, 2019
252019
So fun! How fun brand names affect forgiveness of hedonic and utilitarian products
S Rathee, TM Masters, F Grace
Journal of Business Research 139, 44-55, 2022
102022
The impact of perceived manipulation, motives, and ethicality in cause-related marketing: a CRM+ model
TMM Nathan W. Twyman, Sarah M. Stanley, Cassandra C. Elrod
Journal of Marketing Theory and Practice, 2022
6*2022
Repulsion effect: an eye-tracking study
P Banerjee, P Chatterjee, T Masters
Managing Disruptions in Business: Causes, Conflicts, and Control, 223-237, 2022
42022
Phantom limb and a new approach to understanding the WTA–WTP disparity.
T Masters, A Mishra, H Mishra
Journal of neuroscience, psychology, and economics 10 (2-3), 111, 2017
42017
Person vs. purchase comparison: how material and experiential purchases evoke consumption-related envy in others
J Park, S Banker, T Masters, G Yu-Buck
Journal of Business Research 165, 114014, 2023
32023
Do Privacy Assurances Work? A Study of Truthfulness in Healthcare History Data Collection
T Masters, M Keith, JL Jenkins, R Hess
PlosOne, 2022
32022
What Makes Health Data Privacy Calculus Unique? Separating Probability from Impact
M Keith, A Clark, T Masters, C Wigington
Won best paper award, HICSS, 2022
22022
Repulsion Effect: When an Asymmetrically Dominated Decoy Increases the Competitor’s Choice Share
P Banerjee, P Chatterjee, T Masters, S Mishra
Indian Institute of Management Kozhikode Working papers, 2020
12020
Brand names, numbers and forgiveness: The Leet effect
S Rathee, T Masters, FY Buck
ASIA-PACIFIC CONFERENCE, 19, 2019
12019
Sport-related subculture as a useful basis of market segmentation
DL Scammon, DA Fuller, EV Karniouchina, T Masters
Consumer behavior knowledge for effective sports and event marketing, 103-143, 2011
12011
Attribute ratings and their impact on attraction and compromise effects
P Banerjee, K Rakshit, S Mishra, T Masters
Marketing Letters, 1-12, 2024
2024
Attribute Ratings and their Impact on Attraction and Compromise Effects
J Mousavi, SN Singh, P Chatterjee, T Masters
Marketing Letters, 2024
2024
Person vs. Purchase Comparison: How Material and Experiential Purchases Evoke Consumption Emulation in Others
GYB Joowon Park, Sachin Banker, Tamara Masters
Journal of Business Research, PII S0148-2963(23)00372-7, 2023
2023
Exploring Privacy Attitudes and Accurate Information Disclosure in Healthcare Contexts
A Clark, MJ Keith, T Masters
2023
Unveiling Stars: How Graphical Displays of Online Consumer Ratings Affect Consumer Perception and Judgment
J Mousavi, SN Singh, P Chatterjee, T Masters
Journal of Marketing Research, 2023
2023
Non-compromise extreme effect: Attribute Discriminability and Preference for an Extreme Alternative
P Banerjee, T Masters, P Chatterjee
Journal of Consumer Behaviour, 2022
2022
The Impact of Perceived Manipulation, Motives, and Ethicality in Cause Related Marketing: a CRM+ Model
SSNT Cassie Elrod, Tamara Masters
Journal of Marketing Theory and Practice, 2022
2022
Consumption as Therapy: Dealing with Sustained Stress Thru Consumption
T Masters, DJ Nayankankuppam, G Yu-Buck, P Seegmiller
American Marketing Association (AMA) Winter 2022, 191-202, 2022
2022
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