| Nature of virtual teams: a summary of their advantages and disadvantages BJ Bergiel, EB Bergiel, PW Balsmeier Management research news 31 (2), 99-110, 2008 | 566 | 2008 |
| Consumer behavior: A decision-making approach CG Walters, BJ Bergiel (No Title), 1989 | 217 | 1989 |
| Revisiting Hofstede’s dimensions: Examining the cultural convergence of the United States and Japan EB Bergiel, BJ Bergiel, JW Upson American Journal of Management 12 (1), 69-79, 2012 | 122 | 2012 |
| Influence of user generated content in online shopping: impact of gender on purchase behaviour, trust, and intention to purchase BN Sethna, S Hazari, B Bergiel International Journal of Electronic Marketing and Retailing 8 (4), 344-371, 2017 | 79 | 2017 |
| Hedonic and utilitarian use of user-generated content on online shopping websites S Hazari, BJ Bergiel, BN Sethna Journal of Marketing Communications 23 (6), 572-591, 2017 | 77 | 2017 |
| Effects of the electronic Nigerian money fraud on the brand equity of Nigeria and Africa RC Viosca Jr, BJ Bergiel, P Balsmeier Management Research News 27 (6), 11-20, 2004 | 38 | 2004 |
| Branding: perceptual effects on consumer evaluations JR Field, BJ Bergiel, JM Giesen, CL Fields Competitiveness Review: An International Business Journal 22 (3), 251-260, 2012 | 35 | 2012 |
| The reality of virtual teams BJ Bergiel, EB Bergiel, PW Balsmeier Competition Forum 4 (2), 427, 2006 | 35 | 2006 |
| Health Care Advertising: A Comparative Analysis. JR Darling, BJ Bergiel Journal of Health Care Marketing 3 (1), 1983 | 35 | 1983 |
| Country equity: South Africa, a case in point RC Viosca Jr, BJ Bergiel, P Balsmeier Journal of Promotion Management 12 (1), 85-95, 2006 | 27 | 2006 |
| COGNAC consumption: A comparative study on American and Chinese consumers L Song, Y Wei, BJ Bergiel Wine economics and policy 7 (1), 24-34, 2018 | 16 | 2018 |
| Internet cross border crime: A growing problem BJ Bergiel, EB Bergiel, PW Balsmeier Journal of Website Promotion 3 (3-4), 133-142, 2008 | 15 | 2008 |
| An exploratory study of student use and perceived accuracy of faculty evaluations on Ratemyprofessors. com JR Field, BJ Bergiel, RC Viosca Jr Competition Forum 6 (2), 378, 2008 | 15 | 2008 |
| Instrumental learning: its application to consumer satisfaction BJ Bergiel, C Trosclair Journal of Consumer Marketing 2 (4), 23-28, 1985 | 15 | 1985 |
| Counterfeit products: Can consumers identify the fakes? JR Field, BJ Bergiel, EB Bergiel, PW Balsmeier Competition Forum 6 (2), 280, 2008 | 12 | 2008 |
| Understanding the relationship between mental models, conflict and conflict asymmetry EB Bergiel, TW Gainey, BJ Bergiel Team Performance Management 21 (7/8), 320-338, 2015 | 10 | 2015 |
| A longitudinal analysis of dentists' attitudes toward advertising their fees and services Darling JR, BJ Bergiel Journal of Dental Education 46 (12), 703-706, 1982 | 8 | 1982 |
| Effects of parental cultural capital on purchase intention of cognac Y Wei, B Bergiel, L Song International Journal of Wine Business Research 31 (3), 344-361, 2019 | 7 | 2019 |
| Covid-19 forced faculty to move from teaching face-to-face to online teaching fast: what are the advantages and disadvantages to faculty and students? BJ Bergiel, EB Bergiel, BJ Bergiel International Journal of Education Research 16 (1), 2021 | 6 | 2021 |
| Internet fraud: A global perspective P Balsmeier, BJ Bergiel, RC Viosca Jr Journal of E-business 4 (1), 1-12, 2004 | 6 | 2004 |
