| Young consumers' intention towards buying green products in a developing nation: Extending the theory of planned behavior R Yadav, GS Pathak Journal of cleaner production 135, 732-739, 2016 | 1538 | 2016 |
| Determinants of consumers' green purchase behavior in a developing nation: Applying and extending the theory of planned behavior R Yadav, GS Pathak Ecological economics 134, 114-122, 2017 | 1307 | 2017 |
| Intention to purchase organic food among young consumers: Evidences from a developing nation R Yadav, GS Pathak Appetite 96, 122-128, 2016 | 733 | 2016 |
| The influence of green marketing functions in building corporate image: Evidences from hospitality industry in a developing nation R Yadav, A Kumar Dokania, G Swaroop Pathak International Journal of Contemporary Hospitality Management 28 (10), 2178-2196, 2016 | 190 | 2016 |
| Intention to adopt internet banking in an emerging economy: a perspective of Indian youth R Yadav, V Chauhan, GS Pathak International Journal of Bank Marketing 33 (4), 530-544, 2015 | 122 | 2015 |
| Environmental sustainability through green banking: A study on private and public sector banks in India R Yadav, G Pathak OIDA International Journal of Sustainable Development 6 (08), 37-48, 2013 | 120 | 2013 |
| Virtual team experiences in an emerging economy: a qualitative study S Gupta, GS Pathak Journal of Organizational Change Management 31 (4), 778-794, 2018 | 95 | 2018 |
| The Quest for Customer Engagement via Cause Related Marketing: A Mixed Method Study in an Emerging Economy A Singh, GS Pathak Journal of Retailing and Consumer Services 55 (102128), 1-10, 2020 | 30 | 2020 |
| Green marketing: Initiatives in the Indian context R Yadav, GS Pathak Indian Journal of Marketing, 2013 | 29 | 2013 |
| Corporate social responsibility and employer branding: A case study of Indian information technology industry AK Dokania, GS Pathak Review of HRM 2, 149, 2013 | 17 | 2013 |
| Adopting the CSR route for corporate image building: A case study on the Indian steel industry AK Dokania, GS Pathak Prabandhan: Indian Journal of Management 7 (7), 19-30, 2014 | 8 | 2014 |
| ENVIRONMENTAL AWARENESS AND CONCERN AMONG PROFESSIONAL STUDENTS. R Yadav, GS Pathak Social Science International 30 (1), 2014 | 7 | 2014 |
| Understanding the dimensions of virtual teams: a study of professional students in India S Gupta, GS Pathak International Journal of Web-Based Learning and Teaching Technologies …, 2017 | 6 | 2017 |
| Ethical issues in virtual workplaces: evidence from an emerging economy S Gupta, GS Pathak European Journal of Training and Development 48 (1/2), 67-89, 2024 | 5 | 2024 |
| CORPORATE SOCIAL RESPONSIBILITY IN INDIA: A REVIEW. PS Sandhu, P Pathak, GS Pathak Social Science International 30 (2), 2014 | 5 | 2014 |
| Corporate Entrepreneurship in the Pursuit of Sustainable Development: Creating a More Sustainable Future Rajesh Kumar, Govind Swaroop Pathak Problemy Ekorozwoju – Problems of Sustainable Development 17 (2), 166-177, 2022 | 4* | 2022 |
| Revisiting marketing strategy in emerging markets: a study of Amazon.com Inc. GSP Akansha Singh International Journal of Economics and Business Research 22 (2&3), 113-126, 2021 | 4 | 2021 |
| Who Will Speak for the Water and the Wildlife Conservation? Solving the Problems of Sustainable Development through Cause-related Marketing A Singh, GS Pathak Problemy Ekorozwoju – Problems of Sustainable Development 15 (2), 83-91, 2020 | 3 | 2020 |
| Awareness about environmental issues: A study of female students R Yadav, GS Pathak Tenth AIMS International Conference on Management, 2938-2942, 2013 | 3 | 2013 |
| CORPORATE SOCIAL RESPONSIBILITY: A COMPARATIVE STUDY OF PROFESSIONAL STUDENT AND EXECUTIVE PS Sandhu, PP Pathak, GS Pathak Management Insight 9 (1), 24-28, 2013 | 3 | 2013 |
Rambalak YadavIndian Institute of Management- Jammu (Assistant Professor)Verified email at ms.ism.ac.in
