John G. Lynch, Jr.
John G. Lynch, Jr.
University of Colorado Distinguished Professor, Leeds School of Business
Verified email at - Homepage
Cited by
Cited by
Reconsidering Baron and Kenny: Myths and truths about mediation analysis
X Zhao, JG Lynch, Q Chen
Journal of Consumer Research 37 (2), 197-206, 2010
Interactive home shopping: consumer, retailer, and manufacturer incentives to participate in electronic marketplaces
J Alba, J Lynch, B Weitz, C Janiszewski, R Lutz, A Sawyer, S Wood
Journal of marketing 61 (3), 38-53, 1997
Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior.
JM Feldman, JG Lynch
Journal of applied Psychology 73 (3), 421, 1988
Financial literacy, financial education, and downstream financial behaviors
D Fernandes, JG Lynch Jr, RG Netemeyer
Management science 60 (8), 1861-1883, 2014
Spotlights, floodlights, and the magic number zero: Simple effects tests in moderated regression
SA Spiller, GJ Fitzsimons, JG Lynch Jr, GH McClelland
Journal of marketing research 50 (2), 277-288, 2013
Wine online: Search costs affect competition on price, quality, and distribution
JG Lynch Jr, D Ariely
Marketing science 19 (1), 83-103, 2000
Memory and attentional factors in consumer choice: Concepts and research methods
JG Lynch Jr, TK Srull
Journal of consumer research 9 (1), 18-37, 1982
On the external validity of experiments in consumer research
JG Lynch Jr
Journal of consumer Research 9 (3), 225-239, 1982
Choices from sets including remembered brands: Use of recalled attributes and prior overall evaluations
JG Lynch Jr, H Marmorstein, MF Weigold
Journal of Consumer Research 15 (2), 169-184, 1988
Memory and decision making
JW Alba, JW Hutchinson, JG Lynch
Handbook of consumer behavior, 1-49, 1991
How am I doing? Perceived financial well-being, its potential antecedents, and its relation to overall well-being
RG Netemeyer, D Warmath, D Fernandes, JG Lynch Jr
Journal of Consumer Research 45 (1), 68-89, 2018
Error detection by industry‐specialized teams during sequential audit review
VE Owhoso, WF Messier, Jr, JG Lynch, Jr
Journal of accounting research 40 (3), 883-900, 2002
Resource slack and propensity to discount delayed investments of time versus money.
G Zauberman, JG Lynch Jr
Journal of Experimental Psychology: General 134 (1), 23, 2005
Communication effects of advertising versus direct experience when both search and experience attributes are present
AA Wright, JG Lynch Jr
Journal of consumer research 21 (4), 708-718, 1995
Prior knowledge and complacency in new product learning
SL Wood, JG Lynch Jr
Journal of Consumer Research 29 (3), 416-426, 2002
Theory and external validity
JG Lynch
Journal of the Academy of Marketing Science 27, 367-376, 1999
Smart agents: When lower search costs for quality information increase price sensitivity
K Diehl, LJ Kornish, JG Lynch Jr
Journal of Consumer Research 30 (1), 56-71, 2003
Contrast effects in consumer judgments: Changes in mental representations or in the anchoring of rating scales?
JG Lynch Jr, D Chakravarti, A Mitra
Journal of Consumer Research 18 (3), 284-297, 1991
Toward a reconciliation of market power and information theories of advertising effects on price elasticity
A Mitra, JG Lynch Jr
Journal of consumer research 21 (4), 644-659, 1995
The psychology of intertemporal discounting: Why are distant events valued differently from proximal ones?
D Soman, G Ainslie, S Frederick, X Li, J Lynch, P Moreau, A Mitchell, ...
Marketing Letters 16, 347-360, 2005
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