| The company you keep: Brand image transfer in concurrent event sponsorship F Boronczyk, C Breuer Journal of Business Research 124, 739-747, 2021 | 51 | 2021 |
| Determinants of viewer attention in concurrent event sponsorship F Boronczyk, C Rumpf, C Breuer International Journal of Sports Marketing and Sponsorship 19 (1), 11-24, 2018 | 49 | 2018 |
| Predicting consumer gaze hits: A simulation model of visual attention to dynamic marketing stimuli C Rumpf, F Boronczyk, C Breuer Journal of Business Research 111, 208-217, 2020 | 39 | 2020 |
| Professional clubs as platforms in multi-sided markets in times of COVID-19: the role of spectators and atmosphere in live football E Herold, F Boronczyk, C Breuer Sustainability 13 (4), 2312, 2021 | 27 | 2021 |
| Message personalization and real-time adaptation as next innovations in sport sponsorship management? How run-of-play and team affiliation affect viewer response C Breuer, F Boronczyk, C Rumpf Journal of Business Research 133, 309-316, 2021 | 21 | 2021 |
| Sponsor message processing in live broadcasts—a pilot study on the role of game outcome uncertainty and emotions C Breuer, C Rumpf, F Boronczyk Psychology & Marketing 38 (5), 896-907, 2021 | 15 | 2021 |
| Brand-related feelings and sponsor attitude formation F Boronczyk, C Breuer International Journal of Sports Marketing and Sponsorship 21 (3), 513-526, 2020 | 14 | 2020 |
| Game play and the effectiveness of sponsor signage: visual attention to brand messages in live sport broadcasts F Boronczyk, C Rumpf, C Breuer International Journal of Sports Marketing and Sponsorship 23 (5), 950-965, 2022 | 11 | 2022 |
| Fans’ monetary evaluation of traditional and sponsored stadium names in the German Bundesliga F Boronczyk, N Zarins European Sport Management Quarterly 22 (6), 768-787, 2022 | 3 | 2022 |
| Dataset for the analysis of TV viewer response to live sport broadcasts and sponsor messages C Breuer, F Boronczyk, C Rumpf Data in Brief 38, 107281, 2021 | 1 | 2021 |
| Corruption and sponsor value: an event study analysis P Chakravarti, F Boronczyk International Journal of Sport Finance 16 (1), 44-56, 2021 | 1 | 2021 |
| Marken in guter Gesellschaft F Boronczyk IMPULSE--Das Wissenschaftsmagazin der Deutschen Sporthochschule Köln 25 (2 …, 2020 | | 2020 |
| Effectiveness of Sponsorships: Consumer’s Gaze Hits throughout the Course of Play E Herold, F Boronczyk, C Breuer Book of Abstracts SMAANZ Week 2020: November 30-December 4, 2020 | | 2020 |
| The company you keep: An analysis of the effects of concurrent sponsorship on consumer-focused outcomes of sponsorship F Boronczyk Deutsche Sporthochschule Köln, 2020 | | 2020 |
| Sponsorship message processing in live broadcasts: The role of game outcome uncertainty and emotions C Breuer, C Rumpf, F Boronczyk 2019 AMA Summer Academic Conference: marketing on fire: burning questions …, 2019 | | 2019 |
| Affect Transfer In Concurrent Event Sponsorship F Boronczyk, B Christoph ESMQ New Researcher Award, 297, 2019 | | 2019 |
| Fan resistance and the monetary value of traditional vs sponsored stadium names N Zarins, F Boronczyk ESEA Conference on Sport Economics, 2018 | | 2018 |
| Between rivalry and alliance: Assessing inter-brand effects in concurrent event sponsorship F Boronczyk, C Rumpf, C Breuer Sport Marketing and Sponsorship Conference, 12, 2016 | | 2016 |
| Ist Sportsponsoring wirklich sein Geld wert? C Breuer, F Boronczyk bdvb aktuell, 6-7, 2016 | | 2016 |
| The effect of heterogeneity on team success–evidence from German professional hockey F Boronczyk 7th ESEA Conference, 2015 | | 2015 |
Christoph BreuerProfessor of Sport Management, German Sport University CologneVerified email at dshs-koeln.de
