| Export market orientation, managerial ties, and performance HFL Chung International Marketing Review 29 (4), 403-423, 2012 | 218 | 2012 |
| How does organizational learning matter in strategic business performance? The contingency role of guanxi networking HFL Chung, Z Yang, PH Huang Journal of business research 68 (6), 1216-1224, 2015 | 204 | 2015 |
| International standardization strategies: The experiences of Australian and New Zealand firms operating in the greater China markets HFL Chung Journal of International Marketing 11 (3), 48-82, 2003 | 198 | 2003 |
| The moderating role of managerial ties in market orientation and innovation: An Asian perspective CL Wang, HFL Chung Journal of Business Research 66 (12), 2431-2437, 2013 | 184 | 2013 |
| An investigation of market entry strategy selection: Exporting vs foreign direct investment modes—a home-host country scenario HFL Chung, P Enderwick Asia Pacific Journal of Management 18, 443-460, 2001 | 184 | 2001 |
| Customer engagement, customer equity and repurchase intention in mobile apps MHW Ho, HFL Chung Journal of business research 121, 13-21, 2020 | 183 | 2020 |
| Market orientation, guanxi, and business performance HFL Chung Industrial Marketing Management 40 (4), 522-533, 2011 | 154 | 2011 |
| Diaspora and trade facilitation: The case of ethnic Chinese in Australia RL Tung, HFL Chung Asia Pacific Journal of Management 27, 371-392, 2010 | 141 | 2010 |
| Organizational capabilities and business performance: When and how does the dark side of managerial ties matter? HFL Chung, CL Wang, P Huang, Z Yang Industrial Marketing Management 55, 70-82, 2016 | 139 | 2016 |
| A contingency approach to international marketing strategy and decision‐making structure among exporting firms HFL Chung, C Lu Wang, P Huang International Marketing Review 29 (1), 54-87, 2012 | 138 | 2012 |
| Immigrant social networks and foreign entry: Australia and New Zealand firms in the European Union and Greater China HFL Chung, RL Tung International Business Review 22 (1), 18-31, 2013 | 99 | 2013 |
| The impact of relational versus technological resources on e-loyalty: A comparative study between local, national and foreign branded banks RPJ Kingshott, P Sharma, HFL Chung Industrial marketing management 72, 48-58, 2018 | 85 | 2018 |
| Structure of marketing decision making and international marketing standardisation strategies HFL Chung European Journal of Marketing 43 (5/6), 794-825, 2009 | 84 | 2009 |
| An investigation of crossmarket standardisation strategies: experiences in the European Union HFL Chung European Journal of Marketing 39 (11/12), 1345-1371, 2005 | 80 | 2005 |
| Customer engagement, consumption and firm performance in a multi-actor service eco-system: The moderating role of resource integration MHW Ho, HFL Chung, R Kingshott, CC Chiu Journal of Business Research 121, 557-566, 2020 | 78 | 2020 |
| International marketing standardisation strategies analysis: A cross‐national investigation HFL Chung Asia Pacific Journal of Marketing and Logistics 19 (2), 145-167, 2007 | 66 | 2007 |
| Immigrant effects and international business activity: an overview P Enderwick, RL Tung, HFL Chung Journal of Asia Business Studies 5 (1), 6-22, 2011 | 56 | 2011 |
| When and how managerial ties matter in international competitive strategy, export financial and strategic performance framework: a standardized or customized approach? HFL Chung, T Kuo European Journal of Marketing 52 (1/2), 260-278, 2018 | 55 | 2018 |
| Organisational learning and export performance of emerging market entrepreneurial firms: the roles of RBV mechanism and decision-making approach HFL Chung, Z Ding, X Ma European Journal of Marketing 53 (2), 257-278, 2019 | 51 | 2019 |
| Linking international adaptation strategy, immigrant effect, and performance: The case of home–host and cross-market scenario HFL Chung, E Rose, P Huang International Business Review 21 (1), 40-58, 2012 | 45 | 2012 |
