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Lionel Maltese
Lionel Maltese
Maître de Conférences Aix Marseille Université, CERGAM, Professeur associé Kedge Business School,
Verified email at univ-amu.fr - Homepage
Title
Cited by
Cited by
Year
Perspectives fondées sur les ressources
F Prévot, F Brulhart, G Guieu
Revue française de gestion 204 (5), 87-103, 2010
1192010
Perspectives fondées sur les ressources
F Prévot, F Brulhart, G Guieu
Revue française de gestion 204 (5), 87-103, 2010
1192010
The role of perceived brand personality in promotion effectiveness and brand equity development of professional sports teams
M Giroux, F Pons, L Maltese
International Journal of Sports Marketing and Sponsorship 18 (2), 180-195, 2017
772017
The win/profit maximization debate: strategic adaptation as the answer?
M Terrien, N Scelles, S Morrow, L Maltese, C Durand
Sport, Business and Management: An International Journal 7 (2), 121-140, 2017
662017
Marketing du sport et événementiel sportif
L Maltese, JP Danglade
(No Title), 2014
542014
Théorie des ressources: débats théoriques et applicabilités
F Brulhart, G Guieu, L Maltese
Revue française de gestion, 83-86, 2010
532010
Sport et RSE. Vers un management responsable?
E Bayle, JL Chappelet, A François, L Maltèse
De Boeck Editions, 2011
322011
Party time: Recreation rituals in the world of B2B
J Cayla, B Cova, L Maltese
Journal of Marketing Management 29 (11-12), 1394-1421, 2013
312013
Un approccio duale al marketing esperienziale: divertimento e approfondimento nell'immersione
A Carù, L Maltese, B Cova
Un approccio duale al marketing esperienziale, 1000-1024, 2008
182008
Un approccio duale al marketing esperienziale: divertimento e approfondimento nell'immersione
A Carù, L Maltese, B Cova
Un approccio duale al marketing esperienziale, 1000-1024, 2008
182008
Approche par les ressources d'un évènement sportif: application aux cas des tournois de tennis internationaux français
L Maltese
Aix-Marseille 3, 2004
182004
Managing assets in the field of sports special events: a proposal for a new methodological and analytical approach
L Maltese
International journal of sport management and marketing 5 (3), 310-329, 2009
142009
Sport et RSE
E Bayle, JL Chappelet, A FRANçOIS, L Maltèse
Vers un management responsable, 2011
92011
Sport et RSE
E Bayle, JL Chappelet, A FRANçOIS, L Maltèse
Vers un management responsable, 2011
92011
Managing e-reputation and key stakeholders in the context of sport expressive organizations
L Maltese, F Pons, F Prévot
International Studies of Management & Organization 47 (1), 88-105, 2017
72017
L’écosystème des spectacles sportifs: de la recherche aux pratiques managériales et inversement
L Maltese, F Pons, JP Danglade, O Kéramidas
Recherches en Sciences de Gestion, 75-96, 2016
72016
Ressources, compétences et capacités dynamiques: fondements et actualités
F Brulhart, F Prévot, G Guieu, L Maltese
Revue française de gestion 36 (204), 83-86, 2010
72010
Marketing du sport et événementiel sportif
JP Danglade, L Maltese
Dunod, 2014
62014
Managing and modeling the combination of resources in professional sporting events
L Maltese, L Veran
Optimal Strategies in Sports Economics and Management, 59-85, 2010
52010
Managing and modelling the combination of resources and global brands in international sporting events
L Maltese, L Veran
International Journal of Business and Globalisation 11 (1), 19-44, 2013
42013
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